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California Raisins Set (Del Monte premium)Category: Advertising | Date: 1987 | Type: PVC | Condition: Near mint | Maker: unknown | Packaging: none | This was probably the first California Raisins premium available. It was offered as a premium by mail from Del Monte. The set includes the lead singer with microphone, the two back-up singers, the drummer, and the sandwich stage. The original paper box is missing and the battery in the stage (it played an electronic version of 'Heard It Through the Grapevine') has long since run down. Price: $65 |
These characters were an instant hit in the TV ads and did wonders for sales of California raisins. These figures were the first to be offered, but many more followed. Hardees gave away millions of the PVC figures and toy companies produced many "Calrab" items. | |
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